MOBILE MARKETING, THE NEW MARKETING PLATFORM

Companies around the world, markets their product in the usual platform, from print ads, radio, TV commercials, to internet marketing programs. Now, a new marketing platform are about to emerge. Advertisers, entrepreneurs, and companies across the globe, now realizes the potentials of mobile phones as a new marketing platform. And so, the future of Marketing, GOES MOBILE.


Lets now analyze the great potential of mobile phones in marketing, qualifying it as a new marketing platform, calling it, the future of marketing, mobile marketing.

To begin with, Let me ask you, “ Do you own a mobile phone?” Probably the answer is in affirmative. If you answer in negative, not bad, because I know you will have one in the future. Another question is, “ Does government officials and business executives have a mobile phone, or perhaps mobile phones?” How about, Entrepreneurs? How about Investors? How about middle men? And the most important question is, “How about consumers?” I guess no need to argue in the answer to the questions above, because the answer is a big “YES”. Even the exact figures of mobile phone users around the world is not an issue. Considering that, it is the gadget which a highly industrialized, and industrialized countries citizens, considered it, as a basic necessity. Even in the third world countries, millions owns a cell phone. Most of the people can’t live and functions properly without their mobile phone. In an investors points of view, considering the size of the population of a country or counties, a high population density would mean a great market potentials. How about china? I’m out of the current statistic of china’s present populations. But with the worlds largest populations, how many of them owns a cell phone? Billions? Perhaps. Not to mention United States, Japan, Korea, Singapore, and even in the middle east and western countries. In the Philippines, as a texting capital of the word, were 400 to 600 millions messages were sent daily, there are 45 million mobile phone users.

Given the fact, people around the word use mobile phone basically for communications, as also for listening to radio, media applications, as an internet browser, and even as handy television sets. Mobile phone users are great market potential, for marketing, as consumers, thus mobile phones serves as a new gateway to do marketing,


Now, with great target market, mobile phones presents an enormous possibilities in terms of marketing products and services. A question arises, “how mobile marketing is done?, or its concepts or advantages?” Innovators and technologies and applications plays an important roles on how mobile marketing is done, seeing its potentials and possibilities. Yes, it is possible. ZOOmms, makes mobile marketing solution in the Philippines.