ZOOmms, A Mobile Marketing Solution Company

In fact, in the Philippines a new breed of company emerged, exploring the possibilities and potentials of mobile marketing, and it is now writing its history and rolling the wheel of fortune. The company is called ZOOmms, a digital advertising agency, its president and chief executive officer is in the person of Nicanor “ Nic” Gabunada Jr, sensing, “the future is in mobile marketing”. ZOOmms, as an innovative sales and marketing firm seeks to explore the extensive scope of the cellular phone to reach the advertisers target markets around the country, even to the country’s remote areas.

As explained by Gabunada, The concept of mobile marketing is brilliant in its simplicity. Through cell phone, marketing and promotional messages can be communicated to individual consumers, thus creating awareness for certain products and services.

Gabunada’s further said, citing the advantages of the mobile phone as a marketing medium:

1. Mobile marketing is verifiable, which means it can provide substantial proof that the messages has reached its intended audience.

2. It is interactive. Unlike traditional formats, it allows the advertiser to get an immediate response from consumers. This happens every time consumers join a text promo, download a ring tone or special icon, or use the text message they received to claim a freebie. And

3. Mobile marketing is precise. It has the ability to reach a specific target audience easily.




ZOOmms Mobile Marketing;



In ZOOmms, clients may opt for customized creative solutions based on their particular needs, or avail of ZOOmms, “off-the-shelf solutions”. The latter includes SMS/ MMS broadcast, where a brand’s messages is sent via text or image flash; or a brand can give sponsored discount coupons or freebie items via text. Messages can also be sent to announce promos or upcoming products.

ZOOmms will introduce a technology where customers get a free call or text when they subscribe to brand’s ring-back tunes (jingle play back), or customers get an onsite text messages (its time to buy the product name) as they enter the supermarket. The service entails no expense for the recipients and the potential of mobile marketing to sell a brand is immense.


ZOOmms primary objective, is to increase awareness about the service. The challenge to advertisers and ad agencies is to experiment with us because we will be writing history together. Gabunada said, in anew medium such as this no numerical statistic as to show its marketing effectiveness is available. Yet the possibilities of success are revealing.


ZOOmms goal is to make mobile marketing work and succeed. The challenge is to make it engaging for othes to follow suit. This is the next-generation technology that will bring big changes.


At present, ZOOmms has tied up with SMART, the countries leading mobile phone network, and is the only company with capability to broadcast to Smart subscribers. To have block access to 32 million Smart-only products.



Mobile Marketing....

With a lot of experimentation, archiving of historical data and a corporate entity to bring the technology abroad, the Philippines could be one day the model for mobile marketing solution in Asia. Mobile Marketing Potentials.